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Funkful
Winner of the Glow and Grow Club Funkful Brief. The brief was to design a brand for a funky sock company called Funkful that hones in on self expression, confidence and individuality. My design featured a bright colour palette, playful visuals and consistent use of brand patterns.
Brand Identity
The logo for Funkful is a wordmark comprised of socks that arrange to form the name. These colourful socks are then repurposed for patterns and brand elements amongst the other brand materials. The use of bright and funky colours combined with patterns to look similar to a fingerprint texture, together represent identity and uniqueness.
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