Impact Vitals
I was approached by Imapct Vitals to help them with a rebrand of their business. Through ongoing brand development, I worked with Impact to produce a logo suite with brand guidelines, full stationery suite, website and complimentery 3D product imagery. The focus was to present Impact as a bleeding edge technology company with vast medical applications, making an impact on patients lives.
Brand Strategy
The project started with addressing the logo. This involved exploration and experimentation with the brand icon, typography and colours that would best represent what Impact Vitals do. The icon and colour palette were inspired by the medical applications of their technology. The main brand mark combines health with hydration, showing a medical plus which is broken up into flowing lines to suggest a stream of data and water.
Stationery
Once the foundations of the branding was set with a comprehensive brand guideline and visual language, a full stationery suite was produced including business cards, letterheads, a powerpoint template and word document templates.
Website
To create an impact and convey vital information to potential customers, I worked with Impact Vitals to produce an online platform with a sleek style and impressive visuals. The homepage opens with a hero video banner to showcase the many applications of Impact Vitals technology. Powered by WordPress, the website is built to display information in the most effective way yet allowing Impact to make regular updates and press releases with ease.
